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  • Writer's pictureSophia Brading

Boost Your Restaurant Sales with Effective Email Marketing: Tips and Strategies

For restaurant owners who use email to drive sales:

Restaurant and Venue Average Totals from Mailchimp

Did you know the average open rate for marketing emails across all industries in the UK is around 21.33%​ (HubSpot Blog)​?

However, the restaurant industry significantly outperforms this with an average open rate of approximately 40.03%​ according to Mailchimp​ (Mailchimp)​. This higher open rate highlights the effectiveness of email marketing for restaurants, making it a valuable tool for engaging with customers and driving sales.

Let's break down what this means for your business. Suppose you send out 1,000 emails. With an average open rate of 40.03%, around 400 people will open your email. If 10% of those who open the email click on the link, that's about 40 clicks. If 10% of those clicks result in a reservation or order, you get roughly 4 sales from 1,000 emails.

But what if you could increase your open rate to 50%? Now, 500 people open your email. With the same click-through and conversion rates, you would get about 5 sales from the same 1,000 emails, effectively increasing your sales by 25% just by improving your open rate.

Here are ten interesting email ideas for restaurants to engage with their customers:

  • Weekly Specials and Discounts

  • Highlight new menu items, limited-time offers, and special discounts to encourage repeat visits.

  • Recipe of the Month

  • Share a popular recipe from your menu that customers can try at home. This can create a deeper connection with your brand.

  • Exclusive Event Invitations

  • Invite customers to special events like wine tastings, cooking classes, or themed dinner nights.

  • Customer Loyalty Programs

  • Promote your loyalty program and provide updates on points earned, rewards available, and exclusive member offers.

  • Seasonal Menu Updates

  • Announce new seasonal dishes and drinks, emphasising fresh, local ingredients and unique culinary creations.

  • Behind-the-Scenes Stories

  • Share stories about your chefs, staff, or the inspiration behind certain dishes. Include photos and videos to make it more engaging.

  • Customer Spotlights and Testimonials

  • Feature loyal customers or share positive reviews and testimonials. This builds community and trust.

  • Holiday Celebrations and Offers

  • Promote special menus or deals for holidays like Christmas, Valentine’s Day, or Mother's Day. Include options for dine-in, takeout, and gift cards.

  • Health and Nutrition Tips

  • Offer tips on healthy eating, ingredient benefits, and how your restaurant caters to various dietary needs.

  • Feedback Requests and Surveys

  • Ask for customer feedback on their recent dining experience to improve your service and show that you value their opinions.

For more detailed statistics and strategies, check out resources from HubSpot and MailerLite on email marketing benchmarks and best practices.

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